Top 5 Fashion Games on iOS in Oceania: Q4 2022 Performance

In the fourth quarter of 2022, the top 5 fashion games on iOS in Oceania demonstrated varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance based on data from Sensor Tower.

Makeover Studio: Makeup Games saw a significant increase in both weekly downloads and revenue. Weekly downloads peaked at around 36K in mid-November, while revenue grew steadily, reaching approximately $1.4K in the final week of December. Active users also followed an upward trend, rising from 10K in late September to about 90K by the end of the year.

Fade Master 3D: Barber Shop experienced fluctuating weekly downloads, peaking at nearly 20K in mid-October before declining and then rising again to 13K in mid-December. Active users showed a similar pattern, with a peak of around 51K in the last week of December. Revenue for this app remained negligible throughout the quarter.

Makeup Kit - Color Mixing had a relatively stable performance in terms of downloads, with a high of 8.3K in early October and a low of 2.6K in mid-December. Active users were consistent, averaging around 10K to 16K throughout the quarter. This app did not generate any significant revenue during the period.

Makeup Stylist -DIY Salon game showed steady weekly downloads, ranging from 2.9K to 5.9K, with a notable increase towards the end of December. Active users remained stable, hovering around 23K to 28K. Revenue saw minor fluctuations, with a peak of $105 in early October and $94 in mid-December.

Project Makeover maintained consistent weekly downloads, averaging around 3K to 4K, with a peak of 5.9K in the last week of December. Revenue was robust, ranging from $41K to $57K throughout the quarter. Active users also remained strong, with numbers fluctuating between 55K and 64K.

These insights reflect the dynamic nature of the fashion game market on iOS in Oceania. For more detailed analytics and trends, visit Sensor Tower.